Editorial, blogs and product copy

I can turn your technical content into customer-first copy. I can help you create compelling narratives that position your products or services to new audiences. Think blogs, reports, landing pages or product copy.

Multi-channel campaign content

Make your content work harder. I can prepare new or existing content for multiple marketing channels like social media, email or campaign pages. You’ll receive a content pack ready to schedule or I can work directly with your marketing channels.

Content & campaign strategy

Build out your campaign or content strategy. I can provide strategic direction or develop ideas that meet your business objectives; whether it’s lead generation, brand building or increasing customer engagement.

Customer funnel

Curious to know if your marketing strategy is missing a trick? I can review your customer funnel and create strategies to improve engagement. You’ll receive a set of recommendations aligned with your commercial goals.

Marketing tactics and delivery

I can consult with you on the best ways to maximise your existing marketing tactics. For example, how to nurture leads, deliver campaigns or how best to manage your social media accounts.

No marketing strategy? Let’s build it together…

I can prepare a strategy based on your brand’s ambition and resources, always with a focus on ROI and revenue objectives.

Reporting structures

Raise the profile of marketing within your sales or commercial function. For example, I can develop reporting structures that demonstrate marketing engagement, conversion, loyalty and ROI. 

Go-to-market planning

Are you hoping to integrate marketing into your organisation’s go-to-market planning cycle? I can consult with you on the foundations for aligning sales and marketing planning. You’ll receive a tailored go-to-market planning template and training for your team.

CRM customer journey

I can align your sales and marketing teams by reviewing  your customer and prospects’ journeys through your CRM. I can consult with you on operational wins, training teams or acting as a business partner to your CRM developers.

I can save you time by managing your next client event or exhibition sponsorship.

I can support you by:

Leading the operational management of the event including venue booking, designing exhibition booths or managing timelines and event partners.

Curating the event's look and feel to maximise your delegate experience and get the most value from your investment.

Working with your sales team on the marketing strategy to promote the event, capture leads, and nurture leads post-event.

Booking external speakers and briefing internal spokespeople ahead of the event.